About
Linnea Aasen-Johnston, MSc, ACRP-CP
"My aim is to provide tailor-made solutions to take my clients from where they are to where they want to be."
Bridging Corporate Strategy & Customer Insight for Smarter Clinical Research Solutions
With 15+ years experience in medical device research and executive level experience in Fortune 500 companies, I am able to provide you with perspective from corporate stakeholders as well as ‘voice of the customer’ to help you create and execute the clinical projects that yield best return for your company's long-term goals. BESPOKE (bəˈspōk) Business Solutions provides tailor-made solutions for organizations of any size at any stage of implementation or development.
My Journey
WHERE IT ALL BEGAN- THE STAIRCASE:
When I was 10, my parents bought a rustic cottage in Northern Saskatchewan. Reaching the front door was an adventure: we had to navigate down a steep hill, unload our van packed with food and supplies, and then drive the van back up to the top of the bank behind the cottage. When it was time to go home, we would reverse the process. The other option was not for the faint of heart- a daring slide down the bank behind the cottage, weaving through bushes and underbrush to reach the back door.
This unloading strategy generally worked well, except after heavy rains, when the hill would turn into a slippery mudslide. However, this routine came to an end when the neighboring cottage was sold. A new solution was required!
Our cottage was surrounded by beautiful, large flat rocks. My mom had a vision to create a ‘staircase’ on the bank behind our cottage, leading to our back door, using these rocks. However, the execution of this undertaking was not something she could manage.
I very quickly understood the vision that my mom shared with me and could see the result in my mind’s eye as clearly as she did. Unlike my mom, I also had a vision of how I could bring this plan to life, and I decided to take on the project. Armed with a shovel, pruning shears, and my bare hands, I spent two days cutting back the bushes, planning a path, and digging into the bank step by step. I carefully fit each rock into place, creating a flat and stable staircase. From that time until today, for over 30 years, my family has been using those stairs (with some maintenance from time to time!)
I believe that this ‘staircase’ was my first project as a reality builder. Throughout my career, I've had the privilege of working with visionaries, and I have often had the opportunity to transform their visions into reality.
Now, as a consultant, I have the opportunity to listen to my clients' visions for their projects, products, and businesses and identify the steps needed for execution. BESPOKE Business Solutions was founded on the insight that each vision requires a unique path to fulfillment. My aim is to provide tailor-made solutions to take my clients from where they are to where they want to be.