• Linnea Aasen-Johnston

Clinical strategy can make or break your entry to market

There are many aspects to bringing new technology to a market- approval, payers, and customers who see the value of your product and begin to advocate for its use. In today’s healthcare environment, a new technology needs to be cost neutral or better, and must integrate relatively easily into the current workflow of the target environment. When planning your clinical strategy, you w

ill need to consider how your data will support these claims.

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