A clinical study is part of your company’s brand. The fine points of execution and communication can have long term effects, either positive or negative, on how your product and value proposition is viewed. In most cases your clinical sites are your early-users in the market, and may also be Key Opinion Leaders in the field of study. Their experience and feedback on your clinical product is invaluable. In the process of running a clinical trial, this focus can be easily lost. Maintaining focus and effective communication with your clinical sites and addressing their concerns will ultimately improve site performance in the study as well as enhance your company’s brand. I can act as your ambassador, creating a brand positive experience for your clinical sites through special attention to their needs, feedback and ultimate performance.